fantastic beasts icons
A set of 24 unified symbols based on Fantastic Beasts, a movie series written by J. K. Rowling featuring the magical creatures in the Wizarding World. The final symbol set includes the 12 most-shown creatures in the movie with front and side views. Intended to use alongside merchandise, these symbols capture the peculiarity of the creatures and the magical essence of the movie.
5 weeks, May - June 2020
Joanne Chen, Ariel Chiang
Conceptual development, Divergent ideation, Iteration, Icon, Poster Design
Design a cohesive symbol set for a specific subject that has clarity, readability, consistency, and personality. Consider the usage of the symbols and the context they are in, such as on merchandise, decorative/commemorative posters, in exhibitions, etc.
Our team researched possible topics and determine the specific subjects for our symbol set. We looked at existing themes that best suit the direction we are going with and created a mood board to convey the general idea.
To start, we were both interested in creating symbols for specific reptiles and birds that were either mythical or extinct. We wanted to have a strong theme behind the symbols so we looked at greek mythology, movies about mythical creatures, and exhibitions that display unique reptiles. After exploring various themes and ideas, we decided to base our symbols on the creatures in Fantastic Beasts.
After deciding on the theme, we listed out all the creatures in the movie and ranked them by screen time. We then choose 12 creatures that are important and distinctively different in appearance.
During our symbol ideation phase, we explored a wide variety of visual and conceptual ideas, considering both style and subject matter for the Fantastic Beasts.
STYLE 1 (left column)
Creatures are drawn with lines, they have bone-like structures, and are created with more geometric shapes.
STYLE 2 (second to left column)
Creatures are drawn in sections, with each one filled in a different color. Playful, abstracted, a mix of geometric and organic shapes.
STYLE 3 (second to right column)
Creatures are framed in a circle, they are either curled up or in a posture that creates a circle. Consistent shape, cartoon-like.
STYLE 4 (right column)
Creatures are drawn in 3/4 side view, colored in black with white lines defining the features. Mysterious-feeling, realistic features.
We determined the overall form language and general design direction for our symbol set, and continued to iterate and unify them with systems and style guides.
In order to unify the visual style of the symbols and have a clear system to follow when refining them, we created a visual style guide.
Geometric form as the base, organic form for the decorative elements
Line-based style with medium strokes
1:1 and abstracted form for the front view; proportional and detailed form for the side view